Artisan jewelry is a striving industry, with different generations if creative and artistic minds that are striving to create and visualize their crafts. But in this day and age, these artisan-made jewelry should not only be seen in glass shelves and drawers in a boutique. Here are a few points to consider when you are having doubts in selling your masterpieces online.
You can reach more clients through the Internet. With the growing population in various social media sites like Facebook, Twitter, Instagram, and Pinterest, you can find your target market in no time, regardless if they are in the same country as you are or not. Especially now that Facebook and Instagram have developed some key features for businesses and sellers. Just upload a nice photo of your product and drop your contact details where interested buyers can reach you.
You can gain popularity in one click. Whenever there is something new and interesting circulating in the internet, users will most probably share it until it gets viral. Luckily, anyone can go viral. We believe being viral online has twice the impact of word-of-mouth. Just create an interesting post, that would capture your target market and other similar demographics, and your brand could be the next talk of the town!
You can make secure payment transfers. Most banks have developed their own online payment schemes which are useful for online transactions. You can start with these, but just make sure that you have reviewed all the possible fees that can be charged on your account on certain transactions. Also, a more effective online payment tool is Paypal, which is known to be reliable and secure, plus it gets more flexible than online bank services especially in overseas transactions.
Little to no rental fees, and you can work in the comforts of your own room. Unlike putting up your boutique, setting up an online store gets much cheaper which is adviseable for starters. Expenses in putting up your physical store comes from the interior styling, electricity and manpower costs, and other maintenance fees. On the other hand, setting up your online store in free-to-use sites like Facebook and Instagram gets more economical. You might have to pay minimal fees to boost your ads or when you set up your own website.
There are so much more benefits you can unveil and enjoy when you get to start with online platforms. For guidance, and possibly wholesale purchases, feel free to drop us a message and we at Bluehill are glad to assist!